Microsoft’s Rob Bernard On “Zero, Shared, And Efficient Miles”
We’ve now got a full transcript (at bottom, here) of the address given by Microsoft’s Chief Environmental Strategist Rob Bernard last month at Cascadia Center’s “Beyond Oil: Transforming Transportation” conference. Stressing the growing potential of information technology to shape decisions about commuting and travel, Bernard outlined what might be called a hierarchy of mobility preferences. Or, as he put it, the best miles are zero miles, followed by shared miles and then efficient miles. So, zero miles….how do I leverage the information in my calendar to keep me from coming to the office? Because if I can stay home I can get a lot of work done. So by literally looking at the blocks of time, and there’s color-coding options Read More ›