rob bernard

John Doerr: Obama Should “Kick Start” Green Energy Research

Legendary Silicon Valley venture capitalist John Doerr of Kleiner, Perkins, Caulfield & Byers sat down for an interview at the recent Web 2.0 Summit in San Francisco and shared some thoughts in this video from ZDNet (click here or on embed below): The money quote: The most important thing (President-elect Barack Obama) has got to do is kick start a huge amount of innovation and research in energy. We invest less than a billion dollars a year in renewable energy research and that’s contrasted with health care which is $32 billion, and I think we’ve just scratched the surface in terms of clean ways to use energy, to create energy. It’s the challenge of our generation. It’s the scourge of Read More ›

Microsoft’s Rob Bernard On “Zero, Shared, And Efficient Miles”

We’ve now got a full transcript (at bottom, here) of the address given by Microsoft’s Chief Environmental Strategist Rob Bernard last month at Cascadia Center’s “Beyond Oil: Transforming Transportation” conference. Stressing the growing potential of information technology to shape decisions about commuting and travel, Bernard outlined what might be called a hierarchy of mobility preferences. Or, as he put it, the best miles are zero miles, followed by shared miles and then efficient miles. So, zero miles….how do I leverage the information in my calendar to keep me from coming to the office? Because if I can stay home I can get a lot of work done. So by literally looking at the blocks of time, and there’s color-coding options Read More ›

Cascadia Center’s “Beyond Oil” Conference: A Wrap-Up

A crowd of 500 key influencers from the private sector, government, academia and the media filled Microsoft’s large meeting facility in Redmond for the Sept. 4-5 conference organized by Discovery Institute’s Cascadia Center, “Beyond Oil: Transforming Transportation.” Gripping presentations by former CIA Director James Woolsey, electric car systems entrepreneur Shai Agassi of Better Place (pictured, left), and Microsoft’s sustainability guru Rob Bernard – plus groundbreaking vehicles on display, dozens of other great speakers and several high-level technical workshops – built a heady buzz and energized networking. Among the take-aways: U.S. national security is badly compromised by our dependence on foreign oil – we need to develop an even greater sense of urgency around breaking the habit. Electricity and the second-generation Read More ›